It’s hard to escape the growing interest in local food over the past few decades. Whether it’s restaurants boasting fresh, local produce on their menus, the rise in farmers’ markets and farm shops or the growth of box schemes such as Riverford, it’s clear that people value food that comes with a story. Even supermarkets have noticed, as Morrisons credits soaring demand for regional produce for its healthy profits last year. In order to understand the movement better, and to see where it might be headed, it is worth exploring the motivations behind it.
For there is more to ‘local’ than meets the eye. After all, nobody gets excited about eating bacon from the local intensive pig unit or white sliced bread from the in-store bakery at the supermarket. Instead the term is shorthand for a vision of food characterized by small-scale farming and growing, heritage breeds, artisan processing, family businesses and traditional skills.
It is also about self-reliance and ‘taking back control’, in the sense of using what grows locally with a minimum of inputs and rejecting globalization. It is about a sense of connection, which we have traded in for the convenience of the modern food industry, but with mixed feelings, as the Food Standards Authority’s report Good Food for All notes.
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